Title:Creation of Cult Brands Through Events (With Special Reference to Brands in India) [Dissertation and Project Works]
Author:Dsouza, Rhea Wenona ; Khandhdiya, Pranjal (Guide)
Year:2010
Category:DAPR
Form:Book
Language:English
Accession Number:TH0190
Pages:44p.
Subject:Dissertation ; Event ; MBA ; Project Report ; Research Methodology